Survey Data Collection and Analytics

Events and Tourism Institute conducts survey research as well as internal data analysis.

Revenue Management/Maximization

Events and Tourism Institute provides best practices in revenue management and revenue stream innovation for hospitality and tourism organizations.

Building Tourism Brands

Events and Tourism Institute is a repository for best practices related to destination branding and offers services such as marketing research and strategic consulting to industry organizations.

Event Education and Execution

Events and Tourism Institute is a leader in event education and execution, as well as general information related to best practices around event execution (e.g., event evaluation and impact study, special interest markets such as sport, cars, wine, food, etc.).

Service Innovation

Events and Tourism Institute researchers and consultants leverage their expertise to educate the industry about events and tourism service innovation principles.

Tourism Product Development

Events and Tourism Institute researchers and consultants engage with entrepreneurial endeavors related to tourism product development and innovation such as cultural trails, sport tourism, as well as innovating existing attractions and products. ETI provides opportunities related to non-credit-bearing educational offerings, on-line tourism development tools, and syndicated research studies as needed (e.g., Events Evaluation Certificate).