Revenue Management/MaximizationEvents and Tourism Institute provides best practices in revenue management and revenue stream innovation for hospitality and tourism organizations.
Building Tourism BrandsEvents and Tourism Institute is a repository for best practices related to destination branding and offers services such as marketing research and strategic consulting to industry organizations.
Event Education and ExecutionEvents and Tourism Institute is a leader in event education and execution, as well as general information related to best practices around event execution (e.g., event evaluation and impact study, special interest markets such as sport, cars, wine, food, etc.).
Service InnovationEvents and Tourism Institute researchers and consultants leverage their expertise to educate the industry about events and tourism service innovation principles.
Tourism Product DevelopmentEvents and Tourism Institute researchers and consultants engage with entrepreneurial endeavors related to tourism product development and innovation such as cultural trails, sport tourism, as well as innovating existing attractions and products. ETI provides opportunities related to non-credit-bearing educational offerings, on-line tourism development tools, and syndicated research studies as needed (e.g., Events Evaluation Certificate).
Visitors’ Profile Study
Events and Tourism Institute experts engage with stakeholder endeavors related to visitor demographics, trip characteristics, origin, and perception/satisfaction levels for strategic marketing plans and economic/community development.